AWA 28

In an enterprise, the process of making or doing something is ultimately more important than the final product.

Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading.

There is a well-said saying in the film industry that movies of couple hours in theatres is what makes it a success or failure but it is the talent and hard work of the artists involved in the project that make them a mega-star in future. I would like to bring the same analogy here too. Though, the final product of an enterprise becomes the face of the enterprise in the world market but the process of making or doing something within the enterprise is what makes it a truly great enterprise to survive the ups and downs of the market.

On one hand, one can never ignore the importance of a product for an enterprise. A product is generally like an infant baby for the enterprise that carries its name and fame forward. It becomes a true family member of that enterprise. Its importance lies not only in its capability of boosting the revenues of the company but also in bringing fame and name to the company in case the product is a success or else shows the problems that makes it a failure so as to put the enterprise in the right direction. For example, how can one ignore the importance of product “COKE” to Coca Cola Company?

On the other hand, we cannot ignore the importance of the process of making or doing something in the enterprise. The liberty of making or doing something unique and interesting is what makes its employees satisfied. No one in this world can make an enterprise successful with only one individual. An enterprise needs a lot of talented and innovative people to carry their tasks with no ties and boundaries. If employees and people attached to the company are happy, then the enterprise can make good and competitive quality products with lot of love and innovation. For example, one cannot ignore the satisfaction level of the employees of IBM that makes the company attract the best of the talents so as to keep on with its brand image as top most patent file owner year after years.

Additionally, it is the process and working style of an enterprise that makes an enterprise to attract right talent that could make its brand name more popular with his new and unique ideas, And this is what that can make the enterprise ride through the tough times of the industry.

Hence, even though the importance of the final product cannot be ignored, the real image of an enterprise is to attract the right and innovative talents while keeping the current talent intact to run long in the race of this competitive global market.

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