Did you hear? Facebook declared its royal entry today with Facebook Deals. What does it mean? At the very outset, it sent warning signals to all heavyweight champion startups like groupon, deals2buy, buy, snapdeals and many more. Lets try to understand why I feel Facebook has a huge potential to grab the market from its competitors. Facebook Deals was not new to me and I was aware of its arrival 2-3 months back when I first received notification from Facebook directly. Somehow, either Facebook likes my blog or has been kind enough to let me know of its deal arrival. I take this opportunity to thank Facebook for it.
Firstly, Facebook today boosts of one of the biggest user base in the world. There is no doubt about it. This is definitely a big advantage for facebook. Personally, I don’t have such a huge network on any other social networking platform that I have ever used. moreover, I can trust my facebook friends because I don’t connect with anyone I don’t know or I did not have proper introduction. So, in terms of deals, it is win-win for both facebook and its users.
Secondly, have you ever noticed the power of facebook? People who have never done so, I would recommend them to put an eye on Facebook Stories. Why? Just a quick glance can give you enough hints of what I am trying to say. These are the personal stories of people how Facebook has assisted them to remain or find close friends and/or relatives. Such stories have give strong personal and emotional attachment to the huge success of Facebook (Don’t foregt after all, we are all humans and we are emotional beings who can think and act).
Thirdly, we have seen how Facebook positioned itself in terms of advertising space. I believe if I am not wrong, Facebook has one of the costly advertisement pricing policy over Internet today but still they manage to make money out of it. Facebook Credits have been extremely successful and I have observed a lot of startups being built on those aspects. Facebook Credits in itself has created ahuge market for advertising in itself.
Clearly, the above three strong reasons makes Facebook one of the strongest brand of the world today. So, why groupon like companies will struggle?
Before we try to throw a light on the above question, I must say that I feel the timing of Groupon IPO has been perfect. If it would have been delayed further, it would have lost a lot due to this step of Facebook. So, Groupon’s entry and its decision to go for IPO could not have been better. Companies like Groupon, snap deals will struggle now. I believe that with such a huge user space, more companies will trust Facebook blindly and it will depend on little bot of effort from facebook to get the things going and if it could trigger the deal sales, it will grow like a wild fire.
So, where are we heading up to? I see the competition to get more fierce in coming times. I would not be surprised if Amazon, Google, InMobi like players join the war. I, also, see a lot of acquisitions happening in this space. What does it mean to the customers or people like us? Shop in Group or with friends and get the maximum value of each penny spent. A Big Win-Win for billions of people around the world. The World is really going flatter, as predicted.
The one space that I feel needs that real can be explored is the location and real-time price comparison of products in a certain area. Foursquare is closely following on this road but there is still of work to be done there. But the pace that we are seeing today, it won’t be too late before we see this voidness also vanish in no time.